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| Comcast adds Zee TV, the number one South Asian network in USA. |
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| Zee TV, No. 1 South Asian Channel Now on Comcast’s Digital Line-Up in parts of Chicago |
Comcast Communications announced that Zee TV, the leader of South Asian entertainment space in USA, has been added to Comcast’s Digital Cable line-up in the city of Chicago and the Northwest Suburbs including Algonquin, Glenview, Lake Zurich & Schaumburg.
Zee TV, an Indian channel that appeals not only to Indians but to all Indian language understanding South Asians across the globe, is popular because of its understanding of South Asian culture and beliefs, which are depicted in its programming. The Zee TV lineup includes hit shows such as the number one singing reality show Sa Re Ga Ma Pa and L’il Champs and popular dramas like Choti Bahu, Aapki Antara, Agle Janam Mohe Bitiya Hi Kijo, Karol bagh as well as the immensely popular dance reality show Dance India Dance and many more.
“Launching Zee TV in Comcast Communications’ Chicago service areas affords an even larger audience for Zee TV’s outstanding South Asian line up,” said Sudev Datta, VP-Affiliate Sales, Zee TV USA (Americas). “Zee TV USA is the leading South Asian television network in USA, Canada and Latin America. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee’s coverage and enhancing our leadership position in the US market.”
Zee TV is located on Comcast’s Digital Cable channel 666. For more information about Comcast Digital Cable, customers may contact Comcast at 1-866- 649-5980 or visit www.comcast.com/internationaltv
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is the nation's leading provider of entertainment, information and communication products and services. With 24.1 million cable customers, 15.3 million high-speed Internet customers, and 6.8 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.
Comcast's content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast's Internet businesses, including Comcast.net (www.comcast.net). Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia
About Asia TV USA Ltd.
Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.
International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.
Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.
After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.
For further information contact:
Eric Gonzalez – PR Contact (Zee TV USA)
eric@vscconsulting.com
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| Media Contact |
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| Eric Gonzalez - PR Contact (Zee TV USA) |
| eric@vscconsulting.com |
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