On Friday, March 5, 2010, Zee TV is pleased to broadcast ‘Zee Rishtey Awards 2010’ into millions of homes across the United States.  Stars from popular shows ‘Dance India Dance’, ‘Choti Bahu’, ‘Agle Janam’ and ‘Pavitra Rishta’ come together in Mumbai to shine the spotlight on family values and relationships. 

“The Zee TV family is truly appreciative of the growing support, encouragement and participation of its more than 2 million viewers in the United States,” says Subroto Bhattacharya, Chief Executive Officer of Zee TV USA, Inc.  “Zee Rishtey Awards 2010 gives us a chance to not only commemorate the year gone by, but also reward the talent, commitment and passion of our stars, who bring their colorful characters to life on the TV screen everyday.”

In the week leading up to the broadcast of ‘Zee Rishtey Awards 2010’, viewers can get a glimpse into the real-life experiences of their favorite TV stars, hear behind-the-scenes stories about the shows and their castmates, and much more.

‘Zee Rishtey Awards 2010’ will be broadcast on all major cable service providers in the United States. 

Zee TV – the name that has become synonymous with unparalleled quality in entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space.  As an Indian channel, Zee TV is committed to supporting the values and traditions that appeal to South Asians across the globe.  

In July 1998, Zee TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers.  As the undisputed leader in the market for over 11 years, Zee TV has successfully evolved its content to meet the changing needs of the market across genres and languages.  The network caters to a wide audience with a growing number of channels, including Zee Cinema, Zee Sports and Alpha ETC Punjabi.