(DALLAS, Texas) – October 2, 2009 – Today Zee TV, the number one television network in the South Asian entertainment space, has announced it is teaming up with non-profit organizers at several major U.S. cities to support this year’s Diwali Mela celebration. The first of the events takes place in Arlington, Texas, at Dallas Cowboys’ new stadium, on October 4th, 2009. The Diwali Mela in Arlington is hosted by the Dallas-Fort Worth Indian Cultural Society, and organizers expect a record turnout this year with more than 100,000 people in attendance.
Among this year’s highlights at the 4th Annual Diwali event in Arlington is a performance by Bollywood singer Kailash Kher with his full orchestra, elephant and camel rides, a special kids corner with bounce houses, magicians, train rides, puppet shows, a petting zoo, laser light show, and a special production of ‘Ram Leela’ with a cast of 200+ performers. For more details about the event, you can visit: http://www.dfwdiwalimela.com/.
“We are very enthusiastic about sponsoring the upcoming Diwali Melas, and look forward to working with the Dallas-Fort Worth Indian Cultural Society for the largest kick-off event ever organized in the United States,” said Vibha Chopra, Head of Marketing of Zee TV USA.
In addition to the Dallas-Fort Worth Diwali event, Zee is working alongside Rajsun Megastar Entertainment and helping to promote “Dandiya Festival with Falguni Pathak” in top U.S. cities including Chicago (IL), Charoltte (NC), Atlanta (GA), and Edison (NJ), all in celebration of Navratri, Durga Puja and Diwali during the month of October 2009.
Falguni Pathak, often referred as the “Dandiya Queen” for the thrilling Dandiya experiences she provides to her audience, is an MTV award winner and well-known folk singer not just in India, but all over the world.
The event in New Jersey takes place in Edison at the New Jersey Expo Hall October 2nd and 3rd, in Charlotte, October 9th, in Chicago, October 10th and October 11th in Atlanta.
Zee TV’s tie-up with DFWICS and Rajsun Megastar Entertainment are part of the company’s ongoing charitable partnership program, in which Zee strives to make a difference in the lives of U.S. residents of South Asian decent. Zee continually brings the best in South Asian entertainment to homes across America and is striving to connect with their viewers at events such as the Diwali celebrations coming up in major cities in the US.
Whether in the comfort of their homes or among thousands at events, Zee wishes all their viewers a very happy and safe festive season.
About DFWICS:
DFWICS is a not for profit organization under 501(c) 3. It was incorporated in 2006. It has held three successful Diwali melas in 06, 07 and 08. Apart from that, it has organized shows by Shekhar Sen like Kabir, Tulsidas and Swami Vivekanand. DFW Indian Cultural Society (DFWICS), made its debut on the Dallas scene with the very first "Diwali Mela 2006", which drew over 38,000 people to Texas Stadium.; In its second year it attracted over 50,000 people and in 2008 attendance exceeded 70,000.
DFWICS has a strong commitment to the community which is reflected in the variety projects that it has undertaken, such as organizing the Diwali Mela, entertainment programs, sponsoring the Medical Clinics in Plano and Lewisville for the uninsured and has recognized the contribution of teachers to the community by giving cash rewards. DFWICS has supported multiple non-profit organizations throughout metropolis.
Under the leadership of Satish Gupta, DFWICS is moving forward by organizing various programs and dedicating itself to serving the needs of the communities in the Dallas Fort Worth area.
About Asia TV USA Ltd.
Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.
International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.
Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.
After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.
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