(Dallas, Texas) - October 1, 2009 – ZEE TV, the number one television network in the South Asian entertainment space announced the comeback of the much awaited dance reality show Dance India Dance.  The auditions are being held for the first time in the US on Saturday, October 24th in the New York area. This marks the beginning of another foot tapping season of DID in which participants aged 15-30 compete for the Sunheri Topi, the highest honor possible.

“ZEE TV continues to build on its relationship with its viewers in the US. We realize ZEE has a huge presence in America and we are very excited to bring Dance India Dance Season 2 auditions to the New York area, one of our largest markets. US residents who love to dance and entertain now have their chance to shine in the spotlight,” said Jaideep Balial, Vice President of Programming for ZEE TV USA.

ZEE being the number one brand has always strived to give the best of entertainment to its viewers.  This is one more attempt not only to bring entertainment as close as possible to their door steps, but  also to make its viewers a part of the ZEE family through initiatives such as the Dance India Dance auditions.

The participants selected from these auditions will be trained by professional Bollywood choreographers, who will eventually judge them during the competition’s grueling 12 weeks. ZEE TV has also confirmed that Indian choreographer and artistic director, Terence Lewis will be attending the final audition in New York. Lewis was a judge on last season’s Dance India Dance.

Dance India Dance 2009 winner, Salman signed a contract worth INR 5 Million and also appeared in the Bollywood movie "Wanted" alongside Bollywood actor Salman Khan. The movie was directed by world renowned South Indian dancing superstar Prabhu Deva. Dance India Dance Season 1 proved to be a nail biter with Salman earning 891,643 votes, closely followed by first runner-up, Alisha who received 843, 172 votes.

If you think you have what it takes to thrill and entertain, send ZEE TV USA a DVD with a minimum of two dance performances in two unique dance styles. Names of the dancers that are selected will be posted on the ZEE TV USA website and those chosen will get the opportunity to show off their skills at the final audition in the New York area on Saturday, October 24th.

For more information and terms & conditions for Dance India Dance Season 2 auditions, please visit www.zeetvusa.com.

 

Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.

International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.

Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages.  Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.

After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this.  Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.

Contact:
ZEE TV USA
817-524-6400