ZEE TV USA - The Pioneer of Satellite Broadcasting Industry in India

Zee TV USA Brings the Hottest Bollywood Movie Line up to Zee TV and Zee Cinema, including “Om Shanti Om,” and “U, Me, Aur Hum”

Family viewers can warm up to the best in Bollywood Entertainment with the release of several first run and hit movie titles now through the holidays

(DALLAS, Texas) – September 2, 2009 – Zee TV, the number one television network in the South Asian entertainment space, unveils its new line-up of movies just in time for the upcoming holiday season. As part of it’s overall goal to bring the best of Bollywood entertainment to U.S. families and residents of South Asian decent, Zee has acquired some of the biggest blockbuster movie licenses scheduled to air this year on Zee Cinema’s “Home Theater” and Zee TV’s “Ticket to Bollywood” properties.

Keeping in mind both the entertainment needs of the consumers and the channel philosophy of providing non-stop entertainment to its viewers, this holiday season will showcase hit family films and premier entertainment content that speaks directly to those of South Asian decent. “Om Shanti Om,” stars the ever-popular Shahrukh Khan alongside the beautiful Deepika Padukone. Also making its television world premiere is “U, Me, Aur Hum,” directed by and starring Ajay Devgan, with his wife Kajol.

“With these new licenses, Zee once again shows its strong commitment to bringing the best in Bollywood entertainment to the living room of Zee’s audiences in the U.S.,” said Jaideep Balial, VP of Programming for Zee TV USA.

Zee TV’s “Ticket to Bollywood” will air every Saturday 20:30 ET / 17:30 PT and Zee Cinema’s “Home Theatre” will air every Sunday 18:00 ET / 15:00 PT starting in August through the early part of 2010.

“The Home Theatre and Ticket to Bollywood campaigns were launched last year to provide our viewers with the latest blockbusters and premier titles in the comfort of their own homes. We are proud to once again bring our viewers an exciting mix of movies guaranteed to thrill and entertain,” said Vibha Chopra, Head of Marketing of Zee TV USA.

For access to a full line-up of movies and time slots, please visit www.zeetvusa.com.

About Asia TV USA Ltd.

Zee – the name that has become synonymous with entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space. As an Indian channel, Zee is committed to supporting the values and cultures that appeal to South Asians across the globe. With many firsts already associated with its name, Zee has also become a pioneer in the international space, refurbishing its flagship channel to reach out to the South Asian Diaspora worldwide.

International operations began in July 1998 for USA. And since then there has been no looking back. The team built Zee into a strong household name in the Americas, currently reaching out to more than 2 million viewers, and it has been an undisputed leader in the market for 10 years.

Not only did the channel grow and create a strong foothold in the market, it has also been responsible for evolving to the needs of the market for content across genres and languages. Consequently the team launched channels that cater to a noticeably wide audience spectrum. Channels like Zee Cinema (Bollywood movie channel), Alpha Punjabi (Punjabi general entertainment channel), and Zee Sports (sports channel) were launched in the US market.

After successfully launching these channels, Zee TV USA has ventured into producing content locally to reach deeper into the South Asian Diaspora, while making them feel closer to their roots. Sa Re Ga Ma Pa (SRGMP) came into being 12 years ago and Indian television history has no other program parallel to this. Last year (2008), for the first time ever SRGMP was produced in an international market (USA) and has quickly become one of the highest rated shows on Indian television. Zee’s legacy continues with other initiatives like Zee Carnival and many more in the pipeline, which have all contributed to Zee’s position as the undisputed leader in South Asian entertainment.

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Disclaimer: Asia TV USA Ltd. reserves the right to alter and change program without any prior notice.

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